Kia: Sorento Reveal
The Challenge
For the first time, the Kia Sorento has three distinct flavors: sporty, rugged and hybrid. Kia wanted to highlight each vehicle personality through a virtual reveal that offered detailed product information for journalists, while also capturing and holding the attention of consumers.
The Idea
In a typical vehicle reveal, you start with a presentation and build toward the reveal moment. We opted to disrupt that formula to better suit a digital experience. By leading with the reveal video we were able to capture the attention of viewers and quickly communicate the personality of each vehicle.
Operating under strict COVID-19 protocols, we safely filmed the new vehicle and Kia executives on location in California to create a high energy reveal video with sleek motion graphics to deliver key product details.
The Result
The Kia Sorento reveal was covered by automotive media as a case study in virtual reveals.
“Kia Motors America also revealed its 2021 Sorento SUV online last week during a 15-minute show and tell. Although geared mostly toward media, there’s nothing stopping curious consumers from visiting Kia Media and watching the event. It includes imagery that could have come straight out of a TV spot.”
– Tanya Gazdik, MediaPost
