Spectacular Press Conference meets Consumer Immersion

Dirt. Limestone. Pine trees. And a massive photo-real waterfall.

We brought the wilderness of Telluride, Colorado into the 2019 North American International Auto Show.

The rugged setting proved to the media that Telluride was serious about off-road capability.

The press conference set doubled as a ride & drive experience for public days.

Then, we moved it all to the Chicago Auto Show for more consumer engagement.